Why the North East? I always get asked why invest in the North East! I have highlighted below the main reasons why I have chosen the North East as our investment area. â€¢ Fantastic â€˜Below Market Valueâ€™ property investments available. â€¢ Strong Rental Yields compared to most of the UK. â€¢ Great opportunities to build a passive income. â€¢ Not saturated with investors like other big cities (Liverpool, Manchester, Birmingham, Hull, Leeds etc) â€¢ The North East has good potential for capital growth with the investment due in the coming years. â€¢ From 2020, we will be University of Sunderlandâ€™s main contact for student lettings.